Digital marketing software is a tool to perform the marketing of a product or service via digital media. The software facilitates better client interaction and sustains a strong customer’s relationship through online marketing channels. It envisages various tools such as sales Customer Relationship Management (CRM), social CRM, email software, e-commerce software, marketing automation software, web analytics and Web Content Management (WCM). These tools help in creating & developing buying behavior, promotion tactics, identifying sales patterns, marketing strategies and also contribute to personalizing, measuring & optimizing marketing tools for the client.
Advantage of digital marketing software
Increased digitalization, rising internet usage and broadband connections, social media attractiveness and technological advancement of the mobile device are the major factors propelling the Digital Marketing software market. These drivers have facilitated marketers to target customers effectively and enhance their user experience. On the other hand, lack of skilled employees, high costs and complex technology have impeded market growth.
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Insights Presented in the Report
- Based on the component, the digital marketing software market is bifurcated into Software and Services. In contrast to today’s knowledge economy, the marketing landscape for businesses has changed intensely. Through digital marketing software companies hope to effectively spread the word about their offerings, attract customers, engage with them and ultimately retain them, need to adapt to these changes
- Based on software, the digital marketing software market is segmented into Customer Relationship Management Software, Email Marketing Software, Social Media Advertising, Search Marketing Software, Web Content Management Software, Marketing Automation Software, Campaign Management and Video Advertising. These software help companies to easily launch and manage marketing campaigns and help with customer acquisition and retention by making it easier for marketers to reach out via social media and other online media channels
- Based on services, the digital marketing software market is segmented into Professional Services and Managed Services. Further, the professional services have been studied as Support and Maintenance, System Integration, Testing and Optimization and Training and Education. The digital marketing services offers everything marketers need including tools for automating inbound marketing, lead management, social media marketing, sales management dashboards as well as analytics to enhance their business reach
- Based on the deployment type, the digital marketing software market is segmented into On-Premises and Cloud. Most organizations implement cloud infrastructure to minimize capital expenditure & regulate operating costs
- Based on organization type, the digital marketing software market is fragmented into Large Enterprise and Small & Medium Enterprises. Large enterprises usually prefer automation platform that leverages proprietary customer modeling technology to help them maximize their value for each customer
- Based on industry verticals, the digital marketing software market is segmented into Banking, Financial Services and Insurance, Transport and Logistics, Consumer Goods and Retail, Education, Healthcare, Manufacturing, Media and Entertainment, Telecom and IT, Travel and Hospitality and Others
- For better understanding on the market dynamics of the digital marketing software market, detailed analysis was conducted for different countries in the region including North America (United States, Canada and Rest of North America), Europe (Germany, UK, France and Rest of Europe), Asia-Pacific (China, Japan, India and Rest of APAC), and Rest of World
- Some of the major players operating in the market include Adobe Systems, Oracle Corporation, IBM Corporation, SAP AG, Microsoft Corporation, Salesforce.com, Inc., HubSpot, Inc., Marketo Inc., SAS Institute, Inc. and Demandbase, Inc.
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- The study includes market sizing and forecasting analysis validated by authenticated key industry experts
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- Detailed examination of drivers, restraints, key trends and opportunities prevailing in the industry.
- Examination of industry attractiveness with the help of Porter’s Five Forces analysis
- The study comprehensively covers the market across different segments
- Deep dive regional level analysis of the industry
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Global Digital Marketing Software Market report can be customized to the country level or any other market segment. Besides this, UMI understands that you may have your own business need, hence we also provide fully customized solutions to clients.
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