The new report by Expert Market Research titled, ‘Global Feminine Hygiene Products Market Report and Forecast 2021-2026’, gives in-depth analysis of the global feminine hygiene products market, assessing the market based on its segments like product types, distribution channels, and major regions. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analyzing the market based on the SWOT and Porter’s Five Forces models.
Note 1: For a snapshot of the primary and secondary data of the market (2015-2025), along with business strategies and detailed market segmentation, please click on the request sample report. The sample report shall be delivered to you within 24 hours.
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The key highlights of the report include:
- Historical Market Size (2020): – USD 29.02 Billion
- Forecast CAGR (2021-2026): – 6.3 %
- Forecast Market Size (2026): – USD 39.40 Billion
Factors expected to fuel the demand for feminine hygiene products during the forecast period are the growing understanding of female health and hygiene and the introduction of low-cost feminine hygiene products. In developed regions such as North America and Western Europe, the market for high-end goods such as tampons and internal cleansers and sprays is greater. Increased levels of awareness increased disposable income in developed countries, and initiatives by manufacturers and local governments are expected to drive the sector. To further drive market growth, new product developments are planned.
Industry Definition and Major Segments
Feminine hygiene products are women’s personal care products made from layers of quilted cotton fabrics and alternate layers of super absorbent polymers and plastics impervious to liquids. Such products include sanitary napkins/pads, tampons, panty liners, menstrual cups, and feminine hygiene wash.
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On the basis of product type, the industry is divided into:
- Sanitary Napkins/Pads
- Panty Liners
- Menstrual Cup
- Feminine Hygiene Wash
Based on distribution channel, the market is segmented into:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Retail Pharmacies
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On the basis of regional markets, the industry is divided into:
1 North America
1.1 United States of America
2.2 United Kingdom
3 Asia Pacific
4 Latin America
5 Middle East & Africa
5.1 Saudi Arabia
5.2 United Arab Emirates
5.4 South Africa
Over the forecast period, the global feminine hygiene market is projected to experience substantial revenue growth. In many nations, this is attributable to a rise in per capita disposable income and a change in the lifestyle of the global population. Factors that are expected to increase demand for feminine hygiene products during the forecast period are increased awareness of female health and hygiene and the introduction of low-cost feminine hygiene products. Due to the greater penetration of sanitary pads in the developing Asian countries, the Asia Pacific is emerging as one of the emerging markets. In Asia, however, menstrual hygiene is still at a nascent level. Government agencies’ personal hygiene awareness campaigns have led to an increase in the demand for sanitary products in this region.
Key Market Players
The major players in the market are Kimberly-Clark Corporation, Procter & Gamble Company, Unicharm Corporation, Johnson & Johnson Services, Inc., and Edgewell Personal Care LLC, among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments, and mergers and acquisitions, among other latest developments of these market players.
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Note 2: As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and the consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.
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