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Fragrances Market | Covid 19 Outbreak | Opportunities, Key Players, Competitive and Regional Analysis by Forecast 2023

Global Fragrances Market: Overview

The rising trend of personal grooming has made way for the entry for exotic and luxury fragrances, which is expected to support rapid growth of the global fragrances market in years to come. In addition, increasing disposable income coupled with propensity to spend on luxury fragrances is expected to open up new avenues of growth for the market in the years to come.

In the recent times, fragrances have come up as an important business segment in the cosmetics and personal care industry. It has become an important product influenced by the growing popularity of personal care.

Product, application, distribution channel, and region are the four key parameters based on which the global fragrances market has been divided. The objective of such segmentation is to offer a clearer, 360-degree view of the market.

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Global Fragrances Market: Notable Developments

One of the developments that provide a peep into the market dynamics of the global fragrances market is mentioned below:

  • In March 2019, Subsidiary of Estée Lauder Companies, JO Malone London, has introduced a new set of perfumes in the market. These perfumes have been introduced under the banner ‘Wild Flowers & Weeds’ and come with five different fragrances. These fragrances are Lupin and Patchouli, Nettle and Wild Achillea, Cade and Cedarwood, Hemlock and Bergamot, and Willow and Amber. These new perfumes are expected to grab attention of the perfume lovers through their exotic fragrance.

Some of the key players in the global fragrances market comprise the below-mentioned:

  • Natura Cosmticos SA
  • Estée Lauder Companies
  • Avon Products Inc.
  • Elizabeth Arden, Inc.
  • Louis Vuitton Moet Hennessy
  • L’Oreal Groupe

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Global Fragrances Market: Key Trends

The following drivers, restraints, and opportunities characterize global fragrances market over the assessment period, from 2019 to 2027.

Changing Consumer Preferences likely to Shape Contours of the Market

Constantly changing consumer preferences for personal care products is likely to shape the contours of the global fragrances market. Fragrances find extensive use in detergents, toiletries, soaps, household products, and cosmetics. Such varied uses is expected to encourage the growth of the global fragrances market over the period of projection, from 2019 to 2027. The use of fragrances is gaining traction due to increased demand for aromatic products amongst both men and women.

Manufacturers of fragrances are making every effort to lure both prospective and existing consumers through development of new fragrances for both cosmetic and household products. It is expected that these new products would leave imprints on the minds of people. Furthermore, improved standard of living accelerates the demand for exotic fragrances over the period of projection. Market players are likely to experience augmented demand for natural fragrances, which is likely to drive the global fragrances market in near future. Relentless research in aromatherapy is estimated to result in different types of fragrances, which is likely to spur growth of the global fragrances market in years to come.

Furthermore, online sales channels for various household and personal care products with fragrances are estimated to open up new avenues of growth for the market. Utilization of online sales avenues to sell exotic fragrances is likely to work in favor of the global fragrances market. Several social media blogs and Vlogs about fragrances are further expected to shoot up the demand for fragrances over the projection tenure.

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Global Fragrances Market: Geographical Analysis

Europe is estimated to be the prominent region in the global fragrances market due to a rich history of invention and evolution of fragrances in the region. Presence of several renowned fragrance making companies such as Chanel, Guerlain, Nina Ricci, Christian Dior in the region is likely to support expansion of the regional fragrance market.

Asia Pacific is estimated to emerge as a rapidly growing region due to increasing disposable income of the people and growing inclination toward luxury items.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

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