Global Web Content Management Market: Snapshot
The global web content management market is anticipated to gain impetus due to the need for organizing and appropriately using content across various marketing channels such as social media and mobile, and not just the web. Web content management allows users to have a seamless web experience while helping organizations to digitally market their products and services. It helps both technical and non-technical users to securely publish content on various platforms. It also enables the integration of different solutions offered in the market with current technologies used by businesses.
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Since mobile is a crucial element of digital marketing, organizations are expected to raise high demand for web content management. Their need to deliver optimized data to customers could significantly increase demand for a number of web content management solutions. In a way, web content management helps to avoid the sharing of erroneous data over the internet. Among prominent services offered in the global web content management market, professional services are envisaged to gather pace in the coming years. Under professional services, users could receive support, training, and consulting required for web content management, besides implementation of a range of solutions offered by the vendor.
Although professional web content management services are widely used across the globe, managed services are foretold to win a higher adoption rate in the near term. Managed services benefit end users by allowing them to focus on their core business functions as most of the web content management tasks are taken up by professionals. One could name a number of end-use industries that are envisioned to push market growth in the foreseeable future. Among them, the retail and consumer goods industry could increase a whole lot of demand for web content management in the near future.
Global Web Content Management Market: Overview
Web content management is a solution offered by software which comprises of a set of tools which can help organizations to manage the digital information on their website. And increasing number of business organizations are opting for content marketing as web content marketing has become extremely crucial for the growth of an organization on account of the growing presence of consumers in the virtual world or rising time spent by consumers on the internet. A central interface is offered to organizations to web content management solutions which can be easily edited, customized by organizations in order to publish content.
Today, cloud-based platforms are also available for cutting down the cost. Different sources are being used as web content such as blogs, discussion forums, and other social media platforms, does enabling businesses to understand their customers thoroughly as well as to receive feedback from them. Through web, organizations are able to discuss their products with their customers even before its launch and analyse through surveys and other mediums weather customers are showing interest.
Further, web content management systems help businesses in effective customer engagement which had been otherwise a challenge, as customers expect instant services with the advent of digital platforms. Web content management systems help keep customers engaged and also help in the delivery of personalized content.
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Global Web Content Management Market: Drivers and Trends
One of the key factors boosting the growth of the global web content management market is the rapid rise in the demand for web based marketing. Growing adoption of mobile devices among the people, increasing penetration of smart devices, and rapidly growing disposable income of the people are some of the factors encouraging vendors to offer advanced and innovative web content management services. The adoption of innovative technologies by businesses such as marketing analytics, content creation, automation, and A/B testing and personalization have fuelled the need for an effective web content management systems. Therefore, an increasing number of small and medium enterprises are making use of web content management.
On the other hand, limited connectivity issues in underdeveloped nations could pose a challenge for the growth of the web content management Market. In addition to this security issues and data breaching issues are some of the major challenges with her restraining the growth of the market for web content management.
Global Web Content Management Market: Regional Analysis
In terms of geography, the global web content management Market is segmented into Asia Pacific, Europe, North America, and the Middle East and Africa. Of these, North America and Europe are holding key shares of the market and in fact are more mature as compared to any other regional market. This leaves potential growth opportunities within the Middle East and Africa and Asia Pacific regions. In fact, Asia-Pacific is anticipated to be a lucrative regional market for web content management. The market in North America is benefitting from increased adoption of digital technology for marketing purpose in industry verticals such as retail, consumer goods, media, and entertainment. The hospitality industry in Canada and the U.S are also extensively using web content management for their online web management and marketing.
Global Web Content Management Market: Key Players
Leading players operating in the global web content market are: Acquia, Inc., Oracle Corporation, IBM Corporation, Episerver, SDL, Open Text Corp., Adobe Systems Software Ireland Ltd., Kentico Software, Automattic Inc., and Crownpeak Technology. The report reveals the strategies adopted by these players in order to expand their business and stay ahead of all competition. The information regarding strategic alliances between companies is also provided in the research report.
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