The Business Research Company’s Out-of-Home Advertising Global Market Report 2020-30: Covid 19 Growth And Change. The report covers market size, key players, market share and trends.
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Out-of-Home Advertising Global Market Report 2020-30: Covid 19 Growth And Change is one of a series of new reports from The Business Research Company that provide Out-of-Home Advertising market overviews, analyze and forecast market size and growth for the whole market, Out-of-Home Advertising market segments and geographies, Out-of-Home Advertising market trends, Out-of-Home Advertising market geographies. The report also gives in-depth analysis of the impact of COVID-19 on the market. The reports draw on 150,000 datasets, extensive secondary research, and exclusive insights from interviews with industry leaders. A highly experienced and expert team of analysts and modelers provides market analysis and forecasts. The reports identify top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
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The OOH (Out-of-home) advertising market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities at out-of-home advertisement facilities. Only goods and services traded between entities or sold to end consumers are included.
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The global OOH (Out-of-home) advertising market is expected to grow from $25.29 billion in 2019 to $25.49 billion in 2020 at a compound annual growth rate (CAGR) of 0.8%. The slowed growth is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities resulting in operational challenges. The entire supply chain has been disrupted, impacting the market negatively. The market is then expected to recover and reach $31.05 billion in 2023 at a CAGR of 6.8%.
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