Businesses across different industries are striving not only to reopen but also to grow. Business leaders are leveraging the rescue packages from the government to restructure themselves with digital conversions and agile organizational structures. They are taking swift actions to get ready for greater resilience and better productivity in a future where the usual business does not exist. The industry leaders are investing in future technologies to automate facilities and physical processes to comply with social distancing norms.
The industrial sector is transforming towards centralized and automated non-core tasks. The businesses are evaluating and re-aligning service capabilities and network models to adapt with the new normal. To overcome the impact of disrupted supply chain models, the businesses are creating transparent system with help of big data, connected ecosystem and intelligent system. Besides all the organizational level changes, the market players in industrial sector are increasing work safety precautions to fall in line with the social-distancing norms issued by the government.
Lead management is business-to-business and direct-to-consumer oriented set of practices, methodologies and systems intended to generate and to qualify new potential business prospects. Lead management is usually functioned by various marketing programs or campaigns. Lead management maintains business relations between its outgoing consumer advertising and the replies to that advertising. Lead management aids in customer relationship management (CRM) and sales management. Lead management involves the acquisition of new customers, market brand identity and selling to current clienteles which enables business profitability.
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Lead management requires in various stages of a sales procedure and across a distributed sales force. In this modern era, this process has speedily become technology-centric and shifted from manual workload to automation systems. Therefore, the lead management market is estimated to grow during the ten year forecast period.
Lead Management Market: Drivers and Restraints
The drivers which are driving the lead management market are, rapid establishment of new industries or enterprises, large global company purchases, growing adoption among the small or midsize businesses (SMBs) and changing customer or consumer buying patterns.
Some challenges which are hampering on the lead management growth such as, need to convince channel partners about fair lead distribution system and to catch up their attention and follow of leads, report back on leads those have sent to sales representatives, Getting multi-line partners to sell our product vs. a competitor’s product, need to convince channel managers leads should not have to be manually revised before it can be allocated, and market strategies include complex mixtures of direct selling offices and resellers (competing or overlapping territories, major accounts assignments, differences in product focus, expertise or capabilities, lead sources tied to specific program funding).
Lead Management Market: Segmentation
Lead Management Market, by Technology
- Lead Acquisition
- Batch Imports
- Electronic Data Transfer
- Quick Apply Web Forms
- Lead Filtering and Assessmen
- Data verification (e.g. mobile or telephone numbers, address scrubbing and zip codes)
- Device intelligence (e.g. device fingerprint, true geo location, botnet proxy detection and real IP detection)
- Fraud screening
- Data appending (e.g., appending third-party data like credit, purchase history and preferences)
- Lead Scoring/Grading
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Lead Management Market, by type of Services
- Major Accounts
- Round Robin
- Historical Match
- Proximity / Radius
Lead Management Market, by Deployment
- Cloud-based platform
Lead Management Market, by End User Industries
- Healthcare or Pharmaceutical Industries
- Financial Services (insurance and mortgage) Industries
- Professional Services Sectors
- Sports & Entertainment Industries
- Non-Profit Organizations
- Higher Education Sectors
Lead Management Market, by Applications
- Lead generation
- Prospect or client management
Lead Management Market: Overview
Globally, the lead management market is used intensively due to advent of technology-centric procedures and it is shifted from manual workload to automation systems.
Lead Management Market: Regional Outlook
A region level segmentation is completed for lead management market that covers
- North America
- Latin America
- Eastern Europe
- Western Europe
- Asia Pacific excluding Japan
- Middle East & Africa
Globally, North America is leading the lead management market followed by Latin America and the Asia-Pacific.
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Lead Management Market: Key players
The prominent players operating in lead management are:
- Siebel CRM Systems, Inc. (US),
- MarketNet (US),
- Vovici-Verint (US),
- Inside sales box,
- Drishti, Sales optimize,