After delivering Rs 300 crore worldwide gross box office with back to back hits, Ayushmann Khurrana has become a popular choice for brand endorsements. Ayushmann Khurrana is now called the face of content-driven cinema.
His recent two blockbusters Andhadhun and Badhaai Ho have cemented his place as an artist who always delivers good and entertaining content to audiences. Trade sources point out that a lot of qualities of Ayushmann tilt that balance in favour of him. He is extremely relatable, stands for quality, has enormous connect with audiences and is very trustworthy.
Sources also say all these winning traits combined with his affordable price range, has made him a go-to person for any big brand. Just a few days back, he was roped in by a global beverage brand for a commercial and a mobile phone brand has also signed him on to endorse two variants of their products.
Speaking about being called an Unconventional hero, Ayushmann told IANS, “You have to be successful, that’s it. Conventional, unconventional, action hero, comedy star — you have to be successful in your zone. All I am looking for is a fine combination of critical and commercial acclaim. Whether conventional or unconventional — does not matter.”
He further added, “You make your own formula. I think that’s my own formula of doing films which have no reference point. India does not have a reference point for ‘Vicky Donor’ or ‘Andhadhun’ or even ‘Badhaai Ho’. I am proud of the choices I have been making and I have made my own space in the industry.”
Author: By – Melwyn Fernandes
I am passionate about world news & current affairs and on off-duty I chill with my family & friends. I love watching movies and also dig standup comedy videos & reading books. I write about the latest on gadgets, automobiles & travel in Primefeed.